Sophie Casta

For every business owners running a business profitable is essential. An entrepreneur can only take their business to a commendable level when he has a rich customer base. In this competitive market when your contemporaries are giving you a tough competition now and then, handling their clients becomes severe. Being a business owner myself, what I have experienced is apart from maintaining the old customer base it is important to make new customers as well. This is particularly important if you want to raise your reach. The addition of more customers would mean your business is taking a new leap.

What is EDDM?

Marketing plays a crucial role in this whole affair. Though there are various marketing tools, the most appropriate yields the best result. Every door direct mail is one of the cheapest yet effective marketing tools. It is an inexpensive way that helps you to reach all your potential customers? Every door direct mail (EDDM) is accessible to individual businesses, organizations and even big corporate. Anyone can promote their business by distributing flyers, sell sheets or postcards to their target customers. I am amazed to find how every door direct mail changed the whole fortune of my business. If you’d like to know more about EDDM click here!

Tips for efficient EDDM designs

EDDM makes your task simplified by using addressing format. Just by selecting the city and zip codes, you can now send your messages to innumerable customers around your demographic area. However, your endeavor will give you desired results when you design your mail pieces in the right way. Here I am giving you few tips which I have applied in my own business.

Relevant designs:

The plans of the EDDM flyers should be relevant to your business. Making the brochure look attractive is fine; however it should give your customers an instant message about what your business deals with. You can include some pictures in your designs that talks straight about your business.

Bigger in size:

Flyers that are bigger in size always catch readers’ attention faster than small flyers. Choosing the largest size will not only grab readers attention but would also give you ample opportunity to create your design the way you want.

Color:

Vibrant colors and attractive images always communicate best with the customers. Pick your color and design wisely.

Vital information:

Do not forget to focus on the information you want to share with your customers. Place your messages carefully on your flyers, so that it catches instant attention.

Professionals:

Always look for professional designers for designing your flyers. Only experienced professionals know how to create a plan that will have a profound impact on the customers.

EDDM is undoubtedly the best tool to promote your business. Always remember doing something out of the box helps to make a mark.

Only a business owner will feel the pain and trouble that I had to face for reaching out to my customers. Business can only grow when you reach your target mass and make them your happy customers. However, the task is not easy at all. Reaching customers is all about instilling faith in them about your service. Once that is done, expanding your business and making more customers will not be difficult. The word of mouth will do the rest on your behalf. I have garnered positive results by meeting people and eventually making a group of happy customers out of them.

What is networking?

Networking is all about meeting people and exchanging information about businesses. Not necessarily you will start selling your service from the very first meet; rather a building relationship should be your sole motto. In this process, you get the opportunity to know people and to figure out who can be your target customers. Networking for more customers is a great idea, which I have personally implemented in expanding my customer base. However, you have to be very careful while networking with people. For your ease of understanding herein I give you some useful tips.

Successful networking tips:

Without hampering your principal business activities plan to attend specific events and meetings. Right networking will always help you to generate fruitful leads for your sales. Do not mix your significant activities with networking; both are important, so you need to balance properly.

Always aim at meeting people that suit your requirement. Meeting them face to face will always create greater impact.

The first rule of networking is to build the relationship. Thus do not try to sell your products or service in the first meeting. That might not work; rather make connection in a right way.

Try to know more about others business. Do not hesitate to ask them questions. It is only through this information you can build supporting logic to sell your products. You will get to know where your services will fit and where it won’t.

Do give a brief introduction about what you do, but do not continue propagating about your business.

Always pay attention to what others are saying when you listen to someone with patience, and show your interest in their business, they start showing interest in you too.

Try to make your meetings interesting and fresh. People are naturally attracted towards those who are cool and relaxed.

Manage your conversations correctly so that you get noticed properly. The best way to carry forward a relationship is by offering referrals. You can provide help to others. Genuine people will always appreciate your endeavor and will reciprocate accordingly.

Networking is a proven process in building long term customers. It might take time; you have to be patient enough to deal with it.