Planning for EDDM? Here is how to do it


For every business owners running a business profitable is essential. An entrepreneur can only take their business to a commendable level when he has a rich customer base. In this competitive market when your contemporaries are giving you a tough competition now and then, handling their clients becomes severe. Being a business owner myself, what I have experienced is apart from maintaining the old customer base it is important to make new customers as well. This is particularly important if you want to raise your reach. The addition of more customers would mean your business is taking a new leap.

What is EDDM?

Marketing plays a crucial role in this whole affair. Though there are various marketing tools, the most appropriate yields the best result. Every door direct mail is one of the cheapest yet effective marketing tools. It is an inexpensive way that helps you to reach all your potential customers? Every door direct mail (EDDM) is accessible to individual businesses, organizations and even big corporate. Anyone can promote their business by distributing flyers, sell sheets or postcards to their target customers. I am amazed to find how every door direct mail changed the whole fortune of my business. If you’d like to know more about EDDM click here!

Tips for efficient EDDM designs

EDDM makes your task simplified by using addressing format. Just by selecting the city and zip codes, you can now send your messages to innumerable customers around your demographic area. However, your endeavor will give you desired results when you design your mail pieces in the right way. Here I am giving you few tips which I have applied in my own business.

Relevant designs:

The plans of the EDDM flyers should be relevant to your business. Making the brochure look attractive is fine; however it should give your customers an instant message about what your business deals with. You can include some pictures in your designs that talks straight about your business.

Bigger in size:

Flyers that are bigger in size always catch readers’ attention faster than small flyers. Choosing the largest size will not only grab readers attention but would also give you ample opportunity to create your design the way you want.


Vibrant colors and attractive images always communicate best with the customers. Pick your color and design wisely.

Vital information:

Do not forget to focus on the information you want to share with your customers. Place your messages carefully on your flyers, so that it catches instant attention.


Always look for professional designers for designing your flyers. Only experienced professionals know how to create a plan that will have a profound impact on the customers.

EDDM is undoubtedly the best tool to promote your business. Always remember doing something out of the box helps to make a mark.